Nice documentary, good reality check for future entrepreneurs. The film gave good insights into the Beer Industry, but i personally think that the movie was a little biased in its criticism of the beer giants.
The movie could not pin them down for any unethical practices…..you cant blame them for being hyper-competitive and trying to grab any new niche that comes up…its the marketeers job to do that.
I really like the part in which she tries to prove how people blindly become cult followers of a particular brand which is hardly any different from the one kept right next to it…..marketing hypnosis
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February 6th, 2010 at 12:38
Nice documentary, good reality check for future entrepreneurs. The film gave good insights into the Beer Industry, but i personally think that the movie was a little biased in its criticism of the beer giants.
The movie could not pin them down for any unethical practices…..you cant blame them for being hyper-competitive and trying to grab any new niche that comes up…its the marketeers job to do that.
I really like the part in which she tries to prove how people blindly become cult followers of a particular brand which is hardly any different from the one kept right next to it…..marketing hypnosis
February 14th, 2010 at 13:56
nice and good movie thnx